I met Josh Weston, the owner of Weston Tree Services, several years ago when he was referred to me by a friend to cut down some trees around my house. He mentioned he could use some help designing various items for his company.

A few years later, I called Josh again to do more work. This time, we talked about his logo, and he mentioned that he often shows up at work sites, and people ask him who to make the check out to. He realized his customers lacked brand awareness regarding Weston Tree Service. This was a problem he was looking to solve.